Objectives:
– equip adult education trainers with the necessary knowledge, skills, and attitudes to effectively navigate organizational culture, promote social entrepreneurship, integrate AI into entrepreneurship practices, and disseminate project outcomes using AI tools within the context of Erasmus+ projects. – Gain insight into the importance of organizational culture and its impact on working with international stakeholders. – Learn effective communication and connection strategies for working with diverse stakeholders. – Explore team-building techniques to improve organizational culture and address stereotypes and prejudices in international settings. – Familiarize with the principles of social entrepreneurship and successful social enterprises. – Identify social issues in the local community or region and develop business model canvases for social enterprise ideas. – Learn stakeholder and client management techniques to connect business with social impact. – Develop skills in planning graphical content and videos across social media platforms to promote social issues and enterprises. – Enhance abilities in choosing and enhancing photos for social impact and creating impactful scripts for social media videos. – Engage in peer evaluation of created materials to refine social media strategies. – Review case studies of AI-driven social entrepreneurship initiatives and analyze their impact on education. – Discuss challenges and ethical considerations associated with AI in entrepreneurship. – Draw inspiration from case studies to incorporate AI into entrepreneurship practices. – Discuss AI-powered platforms and tools for project dissemination. – Explore strategies for creating engaging project presentations and optimizing project content for search engines and social media. – Practice disseminating project materials using AI tools to maximize reach and impact.
Learning outcomes:
– Gain understanding of organizational culture, including Hofstede dimensions and its impact on international settings.
– Learn about social entrepreneurship principles, successful social enterprises, and stakeholder management techniques.
– Acquire knowledge of AI-powered social innovation through case studies and its potential impact on entrepreneurship.
– Develop openness and adaptability to diverse organizational cultures and international stakeholders.
– Cultivate a customer-centric approach and empathy towards stakeholders and clients in social entrepreneurship.
– Embrace innovation and ethical considerations in integrating AI into entrepreneurship practices.
– Develop communication and networking skills to effectively work with international stakeholders.
– Enhance team-building skills to improve organizational culture and address stereotypes and prejudices.
– Acquire project management skills to develop business models and implement CRM in social enterprises.
– Gain proficiency in creating engaging graphical content and videos for social media to promote social issues and enterprises.
– Develop critical thinking and analytical skills to evaluate the impact of AI on entrepreneurship and address associated challenges.
– Acquire skills in planning and executing dissemination and valorization activities using AI tools for Erasmus+ projects.
Day 1,2 |
Organisational culture |
Course introduction. Needs and expectations – initial evaluation. Working with international stakeholders – how to communicate and connect. Team building: improving organisational culture. Stereotypes and prejudices in international settings. Cultural and group values. Hofstede dimensions of organisational culture. Project tour exploring exterior manifestations of culture |
Day 3 |
Social entrepreneurship |
Introduction to Social Entrepreneurship Successful social enterprises – visit and case study. Interactive brainstorming session to identify social issues in your local community or region Developing a business model canvas for a social enterprise idea |
Day 4 |
Stakeholder and client management
|
Connecting business with social impact: stakeholders. Stakeholder map – practical exercises. Stakeholder registry. Customer Relationship Management – personalising and adapting to stakeholder and client needs. Implementing CRM in practice: stakeholder/client avatars and personalised automations. |
Day 5 |
Social media graphics for social businesses
|
Planning graphical content across social media platforms. Choosing the best photos for social impact. Photo enhancing workshop. Images to promote social issues and social enterprises – practical exercises in Canva |
Day 6 |
Social media videos for social businesses
|
Planning video content across social media platforms. Creating the best scripts for social impact. Videos to promote social issues and social enterprises – practical exercises. Peer evaluation of created materials |
Day 7 |
AI in social entrepreneurship |
Case Studies of AI-Powered Social Innovation Review case studies of AI-driven social entrepreneurship initiatives from around the world. Analyze the impact of AI on various aspects of education, such as teaching, learning, assessment, and collaboration. Discuss the potential challenges and ethical considerations associated with AI in entrepreneurhip. Draw inspiration from the case studies to incorporate AI into their own practices. |
Day 8 |
Erasmus+ Dissemination |
Dissemination and valorization activities planning. Dissemination of Erasmus+ Projects Using AI Tools Discuss different AI-powered platforms and tools for project dissemination. Explore strategies for creating engaging and informative project presentations. Share tips on optimizing project content for search engines and social media. Practice disseminating project materials using AI tools. |
Day 9 |
Evaluation |
Learning outcomes and project evaluation. Personal action plan. Using European certification tools: Europass Mobility certificate, upgrading the Europass Language Passport and Europass Skills Passport. Certification ceremony. |